Is your company getting social? This session will focus on how organizations are using social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc) to promote and drive business. We will discuss the tools and resources available and the pros/cons of each platform. How should business owners be using the tools to increase profitability and possibly cut expenses?
The presentation will begin with a quick game where attendees will attempt to answer the various social media platforms provided descriptions (each correct answer will be awarded a $2 bill) We will discuss the various target market for each platform and provide insight on how to effectively use, promote and drive business through each platform. We’ll also touch on the various treasury products that will aid in the cash management cycle.