Charlotte Jones Anderson, oversees all strategies and applications surrounding the Dallas Cowboys brand, as it is presented to fans worldwide. Working in the front office since 1989, Charlotte’s experience has enabled her to become one of the most innovative and versatile front office executives among women in professional sports. Her vision and direction guides the Cowboys in stadium design, fan engagement, entertainment, licensed apparel, cause marketing, and community service.
Charlotte plays a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium. The stadium’s signature element is one of the most prominent public art collections, the Dallas Cowboys Art Collection at AT&T Stadium.
She is also President of the Dallas Cowboys Cheerleaders and is responsible for supervising the fortunes and travels of what is considered to be the most prominent organization of its kind in the world. In the late 1990s, the Cowboys Cheerleaders surpassed the legendary Bob Hope in total number of USO visits made to U.S. military installations around the world.
Most recently, Charlotte was named Chairman of the NFL Foundation and is responsible for spearheading the NFL efforts in youth football participation, health and safety, and community outreach. She is the first woman to serve in this capacity for an NFL charitable institution and the first woman to represent club ownership as leader of a major professional sports league foundation.
Charlotte served as the Chairman of The Salvation Army’s National Advisory Board in from 2010-2014 and was the first woman to serve in that role. In 1997 she introduced a groundbreaking approach to fund-raising on the worldwide stage by focusing a Thanksgiving Day national television audience during the Dallas Cowboys halftime and the unique opportunity to kick off the Salvation Army’s National Red Kettle Campaign. She set the wheels in motion, helping the Army raise over 1.6 billion dollars.
In 2013 Charlotte and her mother, Gene Jones, were the recipients of the Texas Medal of Arts – Arts Patrons Award, presented by the Texas Cultural Trust.
Charlotte is a 1988 graduate of Stanford University where she earned a B.S. Degree in human biology.