When the Internet first came into being, many likely struggled to envision how this nascent technology would eventually become deeply ingrained in nearly every aspect of our personal lives and business interactions. Headlines from the mid-90s reflect how publications were describing the internet and predictions about what it would become. One particularly ironic article from a leading magazine at the time claimed that no computer network would replace your daily newspaper, book, or music…whoops! Today, it would be truly difficult to live or work without the internet.
As the Internet has continued to evolve, so too has the economic model that underpins how monetization and business growth are achieved. Citi’s Scott Damassa will explore all of this in this session